Who We Are and What We Do
CARE MOMENTUM
We have distilled everything we've learned building a home care company of our own into a multiple seven-figure business.
From this we built our Care Momentum model which brings together digital and non-digital marketing into a regular, repeatable series of activities that we know work when it comes to building brand awareness, growing client enquiries and generating carer applications.
Why Messy Marketing?
Marketing has traditionally focused on funnels, capturing leads and managing them along a linear journey to a sale.
Life simply isn't like that, and a customer's journey is a messy mix of engaging, disengaging, learning a bit, forgetting a bit more and then ultimately making a decision about whether to enquire when it suits them.
Acknowledging this allows us to focus on keeping your brand on their radar and becoming a business they feel they trust.
Our Team
EXPERTS COMMITTED TO YOUR GROWTH
We built Abney & Baker into a multi-million pound care company by focusing on be an ethical care provider with strong values, winning awards both for the quality of its care and for its team culture. Along the way, we developed proven marketing strategies that enabled Abney & Baker to stand out in a crowded marketplace, growing year after year and making life better for thousands of clients and employees along the way.
We can do the same for you.
Core Values
DO THE RIGHT THING
DO THE BEST JOB WE CAN
SHOW WE CARE
